Yes, friends, that is attire as opposed to ‘a tire’ which I would not bat an eye at.
And yes, it is BMW the auto manufacturer that has decided to launch a line of Yoga Apparel so Yogin can feel stylish and coordinated with their car as they practice Yoga.
Read it for yourself here.
Could they be using sustainable products for the manufacture of their clothing, you know, in Yogic balance with the planet damaging effects of the auto industry? Maybe the elastic comes from recycled tires?
What do YOU call it? Satire? Irony? Hypocrisy? Do you think BMW could have been inspired by Elysa’s post about Merging into the Moment?
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