Practice discernment, especially if you are seeking employment at Lulu.
I am Lulu averse. I can’t help it. It is not only because I can’t afford their ever so stylish and body enhancing Yoga wear. It is not only because they tried to market a sea weed enhanced line they claimed would allow us to absorb beneficial nutrients when we perspired into the Lulu logo adorned tees and tanks. I am Lulu averse because something about their attitude, their store front, their employees and their publicly traded stock has repelled me. Call it a vibe. Lulu never gave me a good vibe.
From a blog by Yogadork, entitled “Cult of Commercialty: Lululemon’s Agenda of ‘Calculated Nonchalance’ at Yoga’s expense” here is a bit to have a small peek at the real world of Lulu, then visit Yogadorks blog to read the rest.
“It’s the first time I’ve heard of anyone almost directly using the techniques of cults and applying them to their business.” says Douglas Atkin, author of The Culting of Brands.
He is talking about Chip Wilson, top dog at Lulu.
Yogadork brilliantly notes, “It’d be hard to argue the success of goal-getting Lululemon’s clampdown on the yoga(inspired) market, with said proliferation due largely in part to the voracious cult-like culling of fanatics – everyone’s favorite luon-lemmings (lulu lollies!).”
Haha! Read the whole article here
